The Challenge

Coffee Chemistry was growing fast, but visually fragmented:

• A strong concept-driven café experience without a unified design system

• A very large product universe (365 coffee flavours + food + teas)

• Renovation and expansion demanding continuous design output

• Packaging, spatial branding, and digital assets lacking cohesion

• A social presence inflated by inactive and bot followers

• No website to support discovery, ordering, or payments

• Too many SKUs, no single visual system

• Online presence ≠ in-café experience

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Our Focus & Approach

We partnered with Coffee Chemistry as a design- and video-first brand partner, supporting marketing where needed—but letting visual storytelling do the heavy lifting.

Brand Standardisation Across Touchpoints

We brought cohesion across physical and digital spaces through:

• Branding support for primary & secondary outlets

• Logo usage across signage, print, and packaging

• Wall art and spatial graphics

• Event-specific branding assets

• Outlet 1 branding

• Outlet 2 branding (design support)

• Wall art close-ups

• Signage & spatial details

Packaging, Print & In-Café Design 

We designed a wide ecosystem of brand assets, including: 

• Updated menus

• Pour-over coffee bag packaging

• Retail pouches covering 365 coffee flavours

• Coffee instrument box covers

• Table mats and on-table standees for events

• Banners and signage

• Coffee pouches

• Pour-over packs

• Instrument box covers

• Menu & table assets 

Video-First Content & Visual Storytelling

A major part of the engagement focused on video and short-form content, helping translate the in-café experience into digital attention:

• Reels and short-form videos

• Event coverage

• Product & dish-led visuals

• Ad-hoc video content for launches

• Beaker-style serving shots

• Product close-ups

• Event moments 

Website Design & Development

 We built Coffee Chemistry’s website from scratch, focusing on clarity and conversion: 

• Brand-aligned UI/UX

• Online ordering and payment gateway integration

• Clear visibility for menus, products, and locations

• Homepage

• Menu flow

• Checkout / payment screen

Social Media & Community Support

Alongside design and video, we supported the brand through:

• Regular posts, reels, and stories

• Active community management

• Removal of bot and inactive followers

• Rebuilding a genuine, local audience

We also supported food influencer collaborations, especially during Christmas, where demand exceeded operational capacity.

• Influencers at café

• Crowd shots

• Festive moments

Results & Impact

• Strong increase in footfall, driven by design-led branding and video

• A consistent brand system across outlets, packaging, and digital platforms

• Clear translation of the café’s chemistry concept into visual storytelling

• Social presence cleaned up and rebuilt around real customers

• Community Creation, Engagement and Growth