Client Overview

Yugen Education is a non-profit organization dedicated to transforming rural education in India. Founded by Babu Vittal and Meenakshi Vittal, Yugen works in communities where children often attend school more for mid-day meals than for learning. Through initiatives ranging from book donations to grassroots programs, Yugen seeks to create lasting, systemic change in education.

Objective

Yugen partnered with The Sketchy Studio to redesign their digital presence with a website that could:

• Clearly communicate their mission and values.

• Blend vibrant, people-centered storytelling with a structured, professional design suited for corporate and donor audiences.

• Provide a seamless user journey from discovery to engagement.

Challenges

Yugen’s earlier website posed significant hurdles:

• Outdated design and navigation, making it hard for visitors to grasp their mission.

• Fragmented content that diluted their story and initiatives.

• No strong visual identity, leaving the brand without a distinct personality.

Our Approach

We collaborated closely with Yugen’s founders to translate their vision into a compelling digital platform. Key steps included:

• Workshops & Calls: Frequent discussions with the founders to align on design and content, ensuring authenticity and resonance.

• Information Architecture: Rebuilt the site’s flow to highlight mission, initiatives, and impact in a clear, logical order.

• Design + Content Synergy: Paired messaging with visuals to create an engaging, professional narrative.

• Illustrations & Visuals: Developed vibrant, human-focused illustrations that reflected Yugen’s grassroots ethos while appealing to corporate donors.

• Agile Delivery: Maintained a flexible process, adapting swiftly to feedback and refining details along the way.

Solution

The redesigned website, yugeneducation.in, now embodies Yugen’s spirit and credibility:

• A modern, structured layout tailored for both storytelling and action.

• Thoughtful visuals and illustrations that bring their work to life.

• A clearer user journey, guiding visitors to explore, understand, and contribute with ease.

Impact

While measurable outcomes are still unfolding, the new digital presence has already:

• Positioned Yugen with a professional identity aligned with their mission.

• Enabled them to present their vision more effectively to corporates, donors, and communities.

• Laid the groundwork for scaling their initiatives and future campaigns.